Aroma beyond size
The large berry retains wild-blueberry character rather than becoming merely sweet and neutral.
Vaccinium corymbosum BLUEROMA® 13cm
Normal price
€12,90
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The legal guarantee concerns the plant’s conformity at delivery. It is not a guarantee of survival or growth for two years. Each issue is assessed taking into account the nature of the plant, its care and the conditions in which it is kept. Your statutory rights remain unaffected.
Vaccinium corymbosum BLUEROMA®
A fruit plant with a name that has already reserved its place at breakfast 🫐
- Intense wild-blueberry aroma
- Large dark berries
- Strong upright shrub
- Very good winter hardiness
Vaccinium corymbosum BLUEROMA® is the blueberry for anyone who puts flavour first: large dark berries combine concentrated sweetness with an intense aroma recalling small woodland fruit. The strong upright shrub maintains a clean elegant habit, fills with berries in early August and reaches a substantial size without becoming unruly. Fresh from the bush, BLUEROMA® offers the deep aromatic experience often missing from ordinary large berries, making every handful feel distinctly special.
Place it in a large container near a seating area or use its upright shape in an ericaceous border. Spring flowers, blue fruit and red to yellow autumn foliage create successive displays in the same spot.
What makes it special
BLUEROMA® was selected for aroma, combining that intensity with large fruit and strong upright growth.
Early-August harvest
It ripens in the window between mid-season and very late cultivars.
Clean upright habit
Strong stems grow upwards, keeping fruit accessible and well lit.
Why you will love it: Every fully ripe berry proves that generous size and genuine aroma can exist together.
In the garden & on the terracePositioning & plant combinationsA sunny acidic bed or large container near a path for easy morning picking.
Ideal position
Give full sun in cooler areas or morning sun with afternoon shade in hot climates. Allow the upright shrub free airflow.
Compatible combinations
Camellia, sweet box and woodland grass create an elegant acidic composition with year-round interest.
- Camellia sasanqua — Autumn flowers continue the season after harvest ends.
- Sarcococca confusa — Winter fragrance and glossy evergreen foliage fill the lower layer.
- Luzula sylvatica — Soft evergreen clumps keep the front of the acidic bed cool.
Care at a glance
Light
Sun or bright partial shade; good light strengthens sweetness and aroma.
Water
Even moisture with low-mineral water, without waterlogging.
Climate & hardiness
Very good winter hardiness, around −25°C in the ground, with root protection in containers.
Safety
Wash fully ripe fruit before eating.
Detailed careComplete care guideSoil, watering, support, feeding and cultivar-specific prevention.
Acid soil
Plant only in ericaceous compost at about pH 4.5–5.5. In lime-rich ground, use a large container so roots remain in the correct conditions.
Watering
Water as the surface begins to dry, preferably with rainwater or another low-mineral source. Never allow the root ball to dry completely.
Shape & airflow
Retain 6–8 strong upright stems and remove low or crossing laterals. Support is usually unnecessary.
Feeding
In spring use an ericaceous feed according to its label. Small regular doses are safer than one heavy application.
Summer care
Keep roots cool with pine bark and protect the container from fierce reflected heat. Foliage needs light, while roots must not overheat.
Prevent problems
Maintain acidic pH, thin a crowded interior and pick at peak aroma so overripe berries do not remain.
From flower to basketFruiting & harvestSimple guidance on pollination, ripening, picking and protecting the crop.
Pollination
It is largely self-fertile. A second highbush cultivar with overlapping bloom often improves size and uniformity.
When it ripens
Large dark berries usually ripen in early August over several pickings.
How to harvest
Wait until the whole berry is deep blue and strongly aromatic. Pick by gently rolling it into the palm without pressure.
Fruit protection
Install netting before the first berries turn blue and make it easy to open for frequent checks of aromatic ripeness.
After planting: maintain even moisture and let upright stems strengthen before beginning gentle renewal.
Clear pruning planHow to prune this fruiting plantLate winter, before flower buds open
When to prune
Late winter, before flower buds open
BLUEROMA® remains upright but needs light around productive laterals. Remove crossing branches, clean low tips and gradually renew one old stem at the base.
01
Build
Upright framework
Action: Remove only a weak or broken basal stem.
Retain: Retain the 5–7 strongest upright stems and their tips.
02
Train
Light and aroma
Action: Cut a branch crossing the centre or shading productive laterals.
Retain: Retain short well-lit laterals on younger wood.
03
Renew
Gradual renewal
Action: Remove at the base one old thick stem with little new growth.
Retain: Retain a strong young basal stem for the next fruiting generation.
New / productive — retainOld or exhausted woodCut point
Clean tools
Use sharp, clean tools suited to the diameter of the wood.
Open upright crown
Aim for clear vertical stems with space around each productive lateral.
Do not do this: Do not level every tip for neatness; this removes many flower buds.
Development over timeHow the plant developsA realistic path from establishment to mature form.
Upright establishment
Strong basal stems rise almost vertically and build a narrow crown.
Aromatic laterals
Short branches on the lit exterior fill with flowers and large berries.
Mature balance
Young and middle-aged stems maintain an open centre and consistent harvest.
Mature habit & dimensions
Mature form in 4–5 yearsHeight 1.2–1.4mSpread 1–1.2mStrong upright shrub
Mature BLUEROMA® forms clean vertical stems, well-lit short laterals and large dark aromatic berries.
Form through the seasons
White spring flowers · fruit in early AugustNorthern highbushLowbush ancestryAbout 15° Brix
SpringWhite bells open on well-lit short laterals.
Early AugustLarge dark berries fill the upright crown and reach peak aroma.
Degrees Brix measures dissolved solids in juice, mainly sugars. Perceived flavour also depends on acids and volatile aromas.
What to expect after planting: Strong basal stems rise almost vertically and build a narrow crown.
History & originCultivar originFrom ‘Darrow’ to the Lubera Edibles collection for home gardens.
The story of BLUEROMA® is linked to ‘Darrow’: Lubera Edibles lists it as “Blueroma® (Darrow)” in its collection for home gardens. This record connects the trade designation with an already named cultivar.
Behind it lies the broader history of cultivated North American blueberries. In the early twentieth century, selection and crossing of wild plants laid the foundations for the large-fruited cultivars familiar today.
Within the Lubera collection, BLUEROMA® stands out for its very large, dark berries, combining sweetness, gentle acidity and a pronounced aroma. Its harvest usually begins in August.
Greenleaf for Plant NerdsScientific details nobody asked forBotanical detail behind the plant's appearance and behaviour
Flowers that release pollen through vibration
In blueberries, heavy, sticky pollen is held inside the anthers. Bumblebees vibrate their flight muscles while gripping the flower, shaking pollen out. It clings to their bodies and can reach the stigma of the next flower they visit: this is buzz pollination.
What degrees Brix measure
A refractometer estimates dissolved solids from the way light bends through the juice. The indicative value of around 15° Brix for BLUEROMA® mainly describes sugar concentration; acidity is measured separately and affects how sweet the fruit tastes.
Frequently asked questions
Six practical answers for choosing, growing, harvesting and pruning this exact cultivar.
01Does it need another plant?
It is largely self-fertile. A second highbush cultivar with overlapping bloom often improves size and uniformity.
02How large does it become?
1.2–1.4m high and approximately 1–1.2m wide, with the habit described above.
03Is it suitable for a container?
Yes, in a container of at least 45–55 litres with ericaceous compost and room for the upright crown.
04When is the fruit picked?
In early August, once berries are deep blue, strongly aromatic and fall easily into the palm.
05How do I recognise peak aroma?
A ripe berry smells clearly before tasting, releases without pressure and has a sweet finish without green sharpness.
06When should it be pruned?
In late winter, thinning crossing branches and gradually renewing one old basal stem.
📦 Your plant travels protected
Every order is prepared with care so your plant arrives upright, secure and safe.
Individual protection
Plants in pots with a capacity of 3 litres or more are placed in individual boxes that hold the pot securely and reduce the risk of tipping over.
Sturdy packaging
We use reinforced cardboard designed to protect against impacts and vibration during transport.